What does the state of B2B influencer marketing look like now and in the future? How can B2B brands start a successful influencer program? Why is it more important than ever to approach B2B influencer marketing with an always-on influencer strategy?
Many of these questions are answered in the 2020 State of B2B Influencer Marketing Report and yet we all know the complexity and opportunity combination of influencer marketing requires further exploration. Luckily Jason Falls connected with our CEO Lee Odden for a podcast interview to explore the answers to these questions and more, along with his most recent B2B influencer marketing insight.
After listening to the podcast, I’ve pulled out 10 of the most compelling insights about the state of B2B influencer marketing to help inspire your success in 2021 and beyond.
1 – B2B Influencers Are Credible Voices Throughout The Customer Lifecycle
B2B purchases are a journey, and there is a long cycle of education and content consumption that occurs as brands or buyers educate themselves about possible solutions and how they might work for their company.
When you talk about end-of-funnel activities, where you’re looking for increasing purchase intent, increasing order volumes, and acceleration through the sales cycle — things like that — the explicit advocacy of a subject matter expert in the form of an industry influencer can definitely facilitate these.
The credible voices of B2B influencers play a role throughout the…