Yesterday afternoon, SEO Twitter was abuzz with the news that SEMRush had filed to go public. Some great initial analysis on the numbers in this thread by Dan Barker:
SEMrush, the SEO tool, has filed to go public. Here’s the S-1: https://t.co/i1meSHts4Y
They spent $54 million on marketing last year, for revenue of $125 million.
(gross profit $95m, net loss $7m) pic.twitter.com/iz5nybcwfA
— dan barker (@danbarker) March 1, 2021
With some interesting competitor guesstimates by Mr. Rand Fishkin:
Really impressive what they’ve done the last 6 years.
SEMRush went from 3rd/4th place in SEO software, to a clear #1 in revenue & growth rate.
Ahrefs is #2 at ~$55-75M, with Moz in 3rd (~$45M)* at a slower growth rate (after leading for years prior).
*those are guesses, BTW https://t.co/87ieR3RvW8
— Rand Fishkin (@randfish) March 2, 2021
I know all of you are girding your loins for the Page Experience Update, but the SEMRush IPO will perhaps have a much bigger impact on many SEO lives than yet another algorithmic belch from Google.
If memory serves, the last B2B business that went public that came even close to serving the SEO industry was Yext in 2017. And Yext’s SEOness was tangential to its core offerings at best. There have been plenty of businesses that have gone public lately that rely on SEO – DoorDash, AirBnB, etc. But it’s odd that given how dominant Google is in our economy, that SEO is seen by the investor community as a…