planning day, marketing planning

One thing we often hear from small business owners is that they’re too busy to dream about the future. Sound familiar? That’s why blocking off time for a “planning day” is essential.

This dedicated day provides an opportunity for business owners and their teams to focus on long-term planning and strategy, without the distractions of day-to-day tasks.

Of course, when you’re busy, it can seem impossible to find time for planning. However, that’s exactly why it’s so important to make the time to do it. How else will you put all your innovative ideas into action?

Here’s how your business can benefit from a planning day, whether you want to focus on marketing, long-term growth, brainstorming or adding new services.

Marketing-Focused Planning

When was the last time you reviewed your marketing strategy? Don’t worry — we won’t judge. It’s difficult to find time when you’re focusing on running your business, but revisiting your strategy might lead to smoother processes.

A good rule of thumb is to review your marketing plan quarterly, if not monthly. Do you need to make drastic changes this often? No, but it would benefit you to examine what is and isn’t working for your business.

planning day, marketing planning

On your dedicated planning day, you’re able to:
  • Prioritize marketing tasks
  • Re-allocate resources effectively
  • Analyze goals and timelines
  • Ensure that your marketing efforts are aligned with your business strategy

This will also help you avoid marketing emergencies and making…

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