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In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page or blog post on your site. In that field, you can enter the keyword or keyphrase you’d like this page or post to rank for in Google. If you do so, Yoast SEO will run a check on the content of that page to see if search engines will recognize what your page is about. Picking the right focus keyphrase isn’t easy though. Here, we’ll explain how to choose your focus keyphrase well!

Why a focus keyphrase?

Regularly adding quality content to your website or blog is a good SEO strategy. Google sees that your website is active because new information is added and you increase the volume of your content. But randomly adding content to your site isn’t very useful. You have to craft a keyword strategy, create high-quality and user-friendly content, and optimize it for the right keywords and keyphrases, to be successful in the search engines.

What is a focus keyphrase?

The focus keyword – or keyphrase – is the search term that you want your page to rank for most. So when people search for that phrase, they should find you. Yoast SEO has its own input field for this:

The focus keyword input field in the meta box of Yoast SEO

The plugin evaluates the…

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