The Not-So-Secret Value of Podcast Transcripts - Whiteboard Friday

What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday.

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Video Transcription

Hey, Moz fans. Here’s another edition of Whiteboard Friday. I’m Niki Mosier, a senior SEO account manager at Two Octobers, and I’m here today to talk to you about the not-so-secret value of podcast transcripts.

I got the idea to play around with podcast transcripts after hearing Moz’s Britney Muller talk about machine learning and podcast transcripts at TechSEO Boost last fall. 

+15% increase in organic traffic, +50% keyword lift

I ended up getting the opportunity to play around with this a little bit with a pro bono client we had at a previous job, the Davis Phinney Foundation. They do Parkinson’s research and Parkinson’s education. They were already podcasting, and then they also had a pretty robust blog, but they weren’t adding their podcast transcripts. After about three months of adding a couple of podcast transcripts, we saw some pretty good value for them. We saw a 15% increase in organic traffic to the website and a 50% increase to some keyword lift around the keywords that we were tracking.

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