The new E in E-E-A-T, or the importance of Experience • Yoast

Google’s Search Quality Raters evaluate whether its search ranking systems provide helpful, relevant information. They evaluate the quality and relevance of search results produced by Google to help improve the algorithms and user experience. To do so, Google uses the E-E-A-T system, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. The E for experience is relatively new and helps assess content quality. This article will discuss the Experience factor and how it fits into the updated search quality rater guidelines.

Reminder: What is E-E-A-T?

E-E-A-T is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept that Google introduced through its Search Quality Raters Guidelines (pdf file) to help evaluate the quality of websites and web pages and to judge how these should be ranked in search engine results pages (SERPs).

Read our guide on what is E-E-A-T to get the lowdown, but here’s a quick breakdown of what each term means:

  • Experience: When evaluating the content, Google considers the writer’s first-hand or (life) experience relating to the topic.
  • Expertise: Refers to the level of knowledge and skill a content creator or website has in a particular area or subject matter.
  • Authoritativeness: Refers to how reputable and respected the content creator or website is within its niche or industry.
  • Trustworthiness: Refers to the overall reliability and integrity of the content creator or website….

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