The Most Challenging Parts of the Content-Led Link Building Process

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Earlier this month, we launched our annual State of Link Building Survey, which aims to give the SEO industry insights into the way link building is currently being done, how it’s measured and perceived, and the future of link building.

This year, we asked a bunch of additional questions related to the content-led link building process, one of which asked respondents to tell us which steps of the process they found most challenging. Here are the results:

Today, we’re going to talk through each step of this process and look at ways to make them less challenging, thus leading to more successful results.

1. Getting links from outreach targets

I wasn’t too surprised to see this picked as the most challenging part of the process. After all, the crucial part of succeeding isn’t in your control. You’re asking someone else to do something for you, and all of the work up until this point will be for nothing if they just don’t want to do it. Not to mention that bloggers and journalists can often get hundreds of emails a day, meaning that standing out can be difficult, even if you have a solid campaign idea. As Stacey MacNaught, one of the contributors to our report, says:

“Naturally, as more and more people turn to content marketing and digital PR tactics, the space gets more crowded. Journalists are getting HUNDREDS of emails a day. So…

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