Every few weeks we have an SEO News video in which Jono Alderson and I, along with other experts, share the latest SEO news with our academy subscribers. Last week, we decided to try this in the form of a webinar where viewers were able to ask us questions right away. Because this was such a success, we’re already planning our next webinar. In this blog post, I’ll discuss the highlights of our July 2020 webinar to give you an idea of what’s new in the world of SEO!
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What’s new with Google and Bing?
Our friends at Google and Bing have not been sitting idly by, so we had lots of news to share. Here, I’ll give you a few highlights of what we discussed.
Scroll to text
Google has been testing it on AMP for quite a while, and now it’s probably here to stay: scroll to text. So, what is it? When someone does a search on Google and clicks on a featured snippet result, Google will send this user to the specific piece of text on the page and highlight it. Seemingly, without the context of the introduction above…