We all know that we need links to rank well.
But some people are still unsure about what constitutes a good link or a bad link.
That information is critical in making smart link building decisions.
Dabble in questionable link building techniques today – even unintentionally – and you will eventually find yourself on the wrong side of a penalty, costing you traffic and sales.
That’s why it’s so important to understand exactly what kind of links have a positive impact on ranking and are acceptable according to Google’s Webmaster Guidelines.
So we’re going to delve into the good, the bad, and the ugly of links.
This post will explain which type will hurt your website, which will just waste your time by not improving ranking, and which will propel you to the top of the search results.
On a related note, it’s important to have a strategy rather than just blindly building links.
This will save you time, money, and energy while improving your results.
The Good Links
Good links tend to be earned naturally and generally aren’t scalable.
Organic link building takes a lot more time and effort, but it also means the links you do get are more valuable because they are more difficult for your competitors to replicate.
This gives you a more dominant position in your market, and that’s what we’re all looking for, right?
The most obvious example of a good link is when, unbeknownst to you, a journalist (or contributor, or blogger) is so amazed by you, your company,…