Digital marketers today have seen the rise and fall of different advertising trends and technologies. So they know well that nothing is truly a silver bullet solution that will change the advertising game.

But once in a while, a marketing innovation comes along that comes close. You guessed it, we’re talking about dynamic inventory advertising for car dealerships.

Being able to automatically generate targeted ads that highlight the exact cars and offers available at the dealership is indeed a game-changer. And the technology around inventory-based advertising has advanced rapidly in the past few years.

Now, it is possible to streamline and automate the creation of dynamic campaigns across Search, Social, and Display. There are new hassle-free ways to generate inventory feeds. And campaign managers have more and more consumer behavior signals at their disposal to squeeze out efficient CPMs, CPCs, and CPAs.

Think your agency can benefit from the efficiency and scalability of dynamic inventory campaigns? We outline everything you need to know below.

What Are Dynamic Inventory Campaigns?

Dynamic inventory campaigns are available for more than just Search now. Increasingly automotive marketers are creating social and display campaigns to reach buyers earlier in their research.

Let’s start with basic definitions. Dynamic inventory ads are generated automatically based on data contained in inventory feeds like car model, year, make,…

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