Are you looking for new ways to reach your target consumers through marketing strategies?
You’ve likely found that traditional advertising avenues are becoming less effective as consumers are more and more ad-blind. But, as marketers, we always have to be innovative and on the lookout for new and effective strategies.
That’s where building a network of brand ambassadors comes in. 90% of consumers read online reviews before making a decision to purchase a product. Don’t you want your brand to be the brand that is exposed to your target consumers?
The concept of brand ambassadors is quite simple. It’s an army of people who like your brand and are willing to post about your brand online. Through blog posts and social media, ambassadors may be an untapped market that you’ve yet to explore.
Are you ready to build a brand ambassador program? Then keep reading because with this post we will equip you with everything you need to know so that you can activate a brand ambassador strategy today.
Why you need brand ambassadors
Consumers don’t want to hear from brands, they want to hear from their peers. In fact, 84% of consumers will take action based on recommendations from people they know.
The reason why this strategy is so effective is that it is rooted in authenticity. Consumers can read through the lines and know when a post is forced or the person writing it isn’t being sincere. So, brand ambassadors can provide the authentic word of mouth marketing that perks the…