The Complete Guide to Local Review Management

Chapter 4: How to Get Reviews

Let’s get down to business! This section explains how to get reviews and develop a consistent review outreach strategy. 

What matters in online reviews?

Before you begin your review outreach, it’s important to understand what you should be looking for in online reviews. Knowing what matters to the modern-day consumer will help inform your review strategy and provide some context when it comes to asking for customer reviews.

In recent years, consumers have become increasingly demanding in terms of what they look for in a review. In this section, we’ll look at the four key factors of online reviews.

Star rating

As you’d expect, a business’s average star rating is important. In fact, average star rating is the most important factor, according to consumers.

Plus, on most review sites, star rating will be the first thing a searcher sees, so it’s easy to imagine consumers making decisions entirely based on this metric.


Fake reviews continue to grow, and so it’s more important than ever that businesses do what they can to ensure that consumers trust the reviews they are reading. 

For YMYL businesses like lawyers, showing reviews are legitimate is even more important.

What is a YMYL business? YMYL is an SEO term that stands for ‘Your Money Your Life’. YMYL businesses refer to high-stakes industries such as law, medical, and financial. Content from YMYL businesses can directly impact a consumer’s health, wellbeing,…

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