The carbon footprint of your website and how to reduce it • Yoast

Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we can to reduce our carbon footprint. And although it might not be the first thing that pops into your head, this also includes websites. Online traffic actually has an extensive impact on our environment and this impact is growing every year. In this post, we’ll discuss how you can get insight into the impact of your website. After that, we’ll give you a few suggestions to reduce your site’s carbon footprint. Let’s dive in and go green!

Many of us don’t think about the environmental impact of our online activities. Why should we? When there are loads of other things happening that have a way bigger impact on our climate. And honestly, online is also the place we go to unwind while watching funny videos or browsing for new clothes. Which is understandable, especially with so much of our lives moving online nowadays. But we could do with a bit more awareness.

You see, every action we take online produces a carbon footprint, no matter how insignificant it might feel. In fact, digital technologies and internet usages are two massive players in polluting the environment as they use a considerable amount of electricity. Take a look at some statistics from the Shift Project

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