Founder and VP of marketing at Steady Demand, Ben Fisher, is a well-trusted expert when it comes to local SEO. And as a Google My Business Platinum Product Expert, Ben is the ideal candidate to share his experience and knowledge on the world of GMB categories.
Read on to find out why GMB categories matter, how to pick the right one, and how to test GMB categories.
What are GMB categories and why do they matter?
A Google My Business category helps Google Search understand what your business represents and then, by using this information in conjunction with many other ranking signals, it displays your business in search to any user whose search query matches your content.
To put that simply, categories help Google show you to the right people at the right time.
Where can I set and add categories in Google My Business?
This is actually very straightforward. You visit business.google.com or open your listing on your mobile app. On desktop click into your listing, then click on the info tab. Once there, under your business name, there is the place to add/edit categories. Click on the pencil icon and now you can change your primary category, or add additional categories.
It’s worth bearing in mind that:
- You can have one primary category and nine secondary categories.
- You cannot make up your own category. You can suggest it to a Product Expert in the community, but there would have to be a really good reason that impacts millions of businesses.
- Changing your…