Implementing a CRM (customer relationship management) system has become an absolute must for every company in the modern business world. But this process definitely comes with its fair share of challenges.
It’s human nature for people to resist change. Once you add new technology into the mix, those hesitations can amplify.
Recent studies suggest that up to 70% of CRM projects fail.
To avoid failure and ensure a smooth launch of your CRM, it all starts with the right implementation strategy. This guide will walk you through everything you need to know about CRM implementation.
What is CRM Implementation?
CRM implementation is the process of deploying new CRM software and a customer relationship management strategy for a business.
The combination of technology and strategy is used to track communications and manage relationships with both existing and prospective customers. CRM implementation is utilized by small businesses, global enterprises, ecommerce shops, and B2B organizations across every industry.
By leveraging CRM properly, businesses can acquire more leads, increase sales, and improve customer satisfaction.
3 Tools to Improve CRM Implementation
The success of your CRM implementation is largely tied to the software you’re using. These are a few of my favorite tools for you to consider:
1 — HubSpot
HubSpot is another industry leader in the CRM world. This provider has solutions for sales teams, marketers, customer support reps, and more. That’s why over…