The Anatomy of the Perfect Pitch Email

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. 

To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of their stories.

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Video Transcription

Hi, everyone. Welcome to another edition of Whiteboard Friday. My name is Amanda Milligan. I’m the Marketing Director at Fractl. Today I’m going to talk to you about the anatomy of the perfect pitch email.

This has to do with the digital PR space. The way that we get backlinks and brand awareness for our clients is by creating original research, new studies and surveys, and then pitching those things to writers. Now the pitching and the promotion is some of the trickiest part, and a lot of it comes down to this — the email you send to a writer.

So what I’ve done here is literally write out a real pitch email that was sent to a writer that resulted in a publication and coverage of the story. I’ll shout out to Skylar who wrote this one. What I’m going to do is walk through each piece of it, each element that we think is extremely important and that we include in all…

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