Methods of communication have changed over time for both personal and business use. The ways your grandparents, parents, younger siblings, nieces, and nephews grew up communicating are probably all different from one another.
Throughout the decades of letters, telegraphs, telephone lines, fax machines, voicemail, instant messengers, and SMS messages, we finally arrived at live chat. Live chat provides you with an instantaneous response that allows you to communicate with your leads and customers in real time.
Conversations about your business and your products or services are happening all the time. Using live chat gives you what you need to gain more insights into your customers and helps you capture more qualified leads.
Let’s explore the basics of conversational marketing, how you can benefit from it, and list out the best HubSpot live chat integrations for you to use.
What Is Conversational Marketing?
Conversational marketing refers to the process of engaging with visitors, prospects, and customers in real time to provide a one-to-one approach to marketing. Companies use conversational marketing to learn more about their customers, provide personalized services, create a more human buying experience, and to shorten their sales cycles.
Conversational marketing isn’t new. In fact, you…