Marketing is constantly evolving in the digital age, often at a crazy pace. New tools, platforms, tactics, algorithms, and apps seem to be available constantly.
As a practice, marketing encompasses both art and science, and keeping up with the myriad of changes requires constant study.
While this is the case, it’s more important than ever to develop a solid fundamental understanding of the frameworks and strategies you’ll need to be effective. If you’re just starting in the field, or have already established your career, having this knowledge is crucial.
This is where reading comes in. Some of the most successful people in world adopt impressive reading habits.
For example, Warren Buffett, one of the most successful investors in the world who is worth over $80 billion, said he would read between 600 and 1,000 pages each day in the beginning of his career. He still commits 80 percent of his day to reading.
And he’s not just an outlier.
According to a study of 1,200 wealthy individuals by Steve Siebold, a professional speaker and sales management training expert, they all had one thing in common: They educate themselves through reading.
Why Reading Still Matters
Your reading habits can directly impact your professional and financial success throughout your life. Wherever you are on your path in your marketing career, you will become a more effective marketer when you build your knowledge base by reading these top marketing books.