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B2B products and services can be difficult to fully capture on a landing page—we know from experience. You’re often dealing with a longer sales cycle, multiple different decision-makers, and a complex offering that’s tricky to explain without info-dumping all over the page. (Ew.)
But great B2B landing pages do exist. And the most successful examples aren’t just pretty to look at—they also nail three super important principles. They…
- Create an engaging experience that makes prospects acutely aware of the problem you solve.
- Promote your offer clearly and simply.
- Cleverly lead visitors through consideration, towards conversion.
To help you better understand what goes into a high-converting B2B landing page, we’ve strapped on our marketing goggles and done a deep dive into 20 of the best examples we could find in 2020. Scroll through to see how these businesses are getting more leads with their pages, learn from their best marketing tactics, and find some inspiration for your next campaign.