Ranking your website on Google is the best way to drive traffic to your website, grow your readership, and increase your customer base. The art of doing this is called search engine optimization or SEO.
A primary component of building your authority to improve ranking potential in search engine results pages (SERPs) is earning links from other websites. This common SEO tactic is referred to as link building.
Prospecting for link building opportunities is an extremely cost effective method for driving traffic. Fortunately, there are some great link building tools out there that can make the process even faster and easier.
Link building tools help you see who is linking to your website, identify what businesses are linking to your competitors’ websites, and compile webmaster’s contact information to help you build a list of potential link partners.
What Is Link Building?
Link building is an SEO strategy that involves acquiring hyperlinks from other websites and including them in your own website content. A hyperlink (link) is a way for site visitors to go from one page to another on the internet. The goal of link building is to improve search visibility.
Link building strategies include:
A backlink is a link that is created when another website links to a page on your website. Backlinks help to boost your SEO because they send a signal to search engines that your site is high quality and that your content includes helpful information.
Some other benefits of backlinks…