Clix Marketing Blog’s #PPC News & Views: Friday, March 12, 2021

Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts Search Engine Land Key trends in PPC, reporting and analytics in 2021 and beyond: Use these trends to further your campaigns in 2021. Search Engine Journal Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV: The …

Clix Marketing Blog’s #PPC News & Views: Friday, March 5, 2021

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter …

How to Improve Lead Quality from Lead Gen Ads

Lead generation ads are a great tool for advertisers to generate leads without needing to send users off platform to their landing page. During that transition, lots of things can get in the way of a conversion: slow websites, user experience issues, long forms, and much more.  But sometimes the ease with which users can …

Clix Marketing Blog’s #PPC News & Views: Friday, November 13, 2020

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter …

PPC Brand Safety 2020: Search Channels

This is the first of a two-part series about brand safety features in 2020. We’ve all been there: surfing the web when a terribly misplaced ad pops up on the web page. It could be an inappropriate placement next to an ironic news article or a truncated headline with an alternative meaning. As the U.S. …

Clix Marketing Blog’s #PPC News & Views: Friday, September 4, 2020

Clix Marketing has managed digital advertising campaigns for over ten years. We are experts at using PPC, display and social media advertising as powerful tools for our clients. Our team skillfully creates and manages advertising campaigns via search, display and social channels like Google Adwords, Google Display Network, Bing Ads, Facebook Ads, Twitter …

Clix Marketing Blog’s #PPC News & Views: Friday, May 15, 2020

Happy Friday and welcome to this week’s edition of #PPC News & Views! Don’t forget to register for our webinar on Thursday, May 21st! We’re teaming up with Google to bring you “Adapting to a Dynamic Market: How to Engage Your Target Audience”. Watch as they discuss the dynamic shifts in digital marketing and how …

Clix Marketing Blog’s #PPC News & Views: Friday, March 27, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! Tint Advertising on TikTok: From creating a sponsored lens to a branded hashtag challenge, there are opportunities for brand awareness and earned media if this align with your client’s strategy and audience. Definitely keep an open mind and …

My Favorite LinkedIn Features to Save Time & Improve Targeting

I’m always hunting for ways to cut down costs, expand audience sizes and improve targeting on LinkedIn. Platform updates lately have helped me to do all of the above, so I thought I would share some of my new favorite ways to improve targeting and save some budget. Let’s hop in. Narrow Audience Using AND …

LinkedIn Make it Easier to Manage Lead Gen Forms

Lead form ads have been one of our most successful ad formats across all channels. LinkedIn released their lead gen forms back in 2017. While they’ve been a great addition to our advertising mix, they haven’t always been the most efficient to manage. Now, LinkedIn has released new features in the interface that will make …