How to Add Products to Your Google My Business Listing, Illustrated

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and …

Here’s What Google FLoC Means for Advertisers

With a focus on a more private browsing experience, Google has announced that it will deprecate third-party cookies. Not long after, it announced the concept of Federated Learning of Cohorts, or FLoC, to create solutions and alternatives for advertisers while maintaining privacy for users. The concept of FLoC isn’t easy to grasp, and it has raised a …

Google Confirms Update to Generating Web Page Titles

Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results. “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because …

Why Using a Google Keyword Planner Is Important

Image by Joseph Mucira from Pixabay Wouldn’t it be great if your business website received thousands of visitors each month? Or thousands of visitors per day? What would that mean for you? It would probably mean far more paying customers. Whether your business has a physical location you want to drive traffic to, like a …

no Demographics or Interests data in Google Analytics (x-post from r/analytics) : PPC

I have a Shopify store with visitors showing in Google Analytics. My settings: in the Shopify admin I have my Google Analytics UA property setup and Enhanced Ecommerce settings turned on. In the GA Property settings under Advertising Features I have “Enable Demographics and Interest Reports” turned on. In the property under Tracking info > …

Austria Joins The Google News Showcase

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise. And the best part? The program is a way for publishers to be paid for their digital content. There have been disputes between Australia and Google, and France …

NEW Optimized Targeting in Google Ads: What You Need to Know

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic …

Google Shares 5 Insights Into Appearing in Google News

Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search. In a new blog post, Google answers the following commonly asked questions about news content: Where does news appear on Google? Is my site eligible to appear in these places? How do I …

7 Traffic-Crushing Google Penalties and How to Prevent Them

Google is serious about its ranking algorithm, updating it constantly to provide users with the best search experiences possible. This also means penalizing pages or sites that violate Google’s Webmaster Guidelines. You can incur a Google penalty by intentionally practicing black hat SEO, inadvertently through improper site maintenance, or simply due to an algorithm update. …