How To Get More Reach from Your Facebook Ads

  Like you, I’m looking for ways to improve my Facebook campaign results for my clients. One component of Facebook Ads that I hadn’t ever enabled was Expansion Targeting. I guess I figured that I had my audiences pretty nailed down and didn’t trust what Facebook would do to really improve my results if I …

Audience expansion and discovery: how to get ahead

One of the reasons we love paid search is because it performs, but its intent-driven nature means it’s not the channel to build scale. The way to do that is get in front of relevant audiences and generate demand for your product/service. This is where channels such as paid social come into play, and one …