Stephen King of GrowthForce: “Focus on cash flow”


Focus on cash flow: Proper cash flow management can make or break your business. There are three reasons businesses fail: cash flow, cash flow, and cash flow. Get ahead of your cash flow. Get a 13-week forecast and have that data at your fingertips. You need to see your cash flow forecast. You have to be implementing your best practices on billing, payments, and collections, and you need to be automating and integrating everything you do to help, with an eye toward improving cash flow.


As part of our series about strong CEOs, I had the pleasure of interviewing Stephen King, CEO and founder of GrowthForce.

From startups to working with Fortune 500 executives, Stephen King brings a unique combination of vision, foresight, and experience to help small businesses run better, grow faster, and make more money. Regarded as one of the accounting industry’s top thought leaders, he’s currently serving as President and CEO of GrowthForce, one of the nation’s largest cloud-based accounting service providers.

A highly energetic and motivational business leader, entrepreneur, and speaker, Steve has a passion for helping businesses and nonprofits reach their growth potential. His ability to visualize the future of accounting and assemble a highly qualified and motivated team has led GrowthForce to become one of the nation’s largest cloud-based bookkeeping, accounting, and controller service providers.


Thank you so much for your time! I know that you are a very busy person….

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