Many small local businesseses have a hard time optimizing their site for speed. Why is that? Well, site speed optimizations tend to require web development skills which most small business owners don’t have, and developers can be quite expensive.
What can you do if you don’t have the skills or budget, but still need to improve your site’s speed? In this article, I’ll explain how you can make improvements to your site speed even if you don’t have access to a developer.
Why improve site speed?
User experience and conversion rates can be negatively affected if your site is slow. It’s very common that your potential customers browse their phones for local services while they are watching TV or while they are running errands. So mobile speed is super important for local business websites.
Mobile searches surpassed desktop searches in 2016. According to one study, 56% of mobile searches done on the go have local intent. And I’m sure that today, that number is much higher.
Compared to desktop devices, mobile devices have a much slower download speed. Because of that, websites that are already slower will have an even harder time loading quickly on a mobile device.
How does this affect local businesses? The average bounce rate for pages loading within two seconds is 9%. As soon as the page load time hits four seconds, the bounce rate soars. The bounce rate at five seconds is 38%. In a nutshell, a page’s load time directly impacts bounce rate.
This will in turn…