You’ve heard the word before. Marketers, copywriters, and salespeople talk about attention all the time. It’s like a nervous tic, always sitting on the tip of the tongue.

It’s curious, though, because another word that marketers don’t often use is “patience.” And patience is just as important.

Sure, our first objective is to gain the attention of our prospects. But with signup pages, it’s also about making that registration process as painless and as easy as possible. In other words, it’s not enough just to get your visitors’ attention⁠—you shouldn’t test their patience either. Not with additional questions. Not with confusing copy. Not with incongruent design. As UX expert Steve Krug once famously put it, “Don’t make me think.” 

Today we’re going to cover 12 examples of signup pages that get both patience and attention right, with commentary by yours truly. But before we get our hands dirty, let’s take a closer look at what a signup page is.

What’s a Signup Page?

Simply put, a signup page is a type of landing page with a primary conversion goal to drive registrations. These can occur on the landing page itself, or the page can prime visitors before prompting them to enter an account creation flow.

Now, you may be saying to yourself, “But I’m already driving traffic to my website. Do I really need a separate signup page?”

Let’s make a comparison.

When someone lands on your website’s homepage, they could have come…

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