Wow, really waiting until the last minute to get this one out huh Dan? You betcha random voice from the internet. Literally the last calendared work day for Local SEO Guide from the year and here we are. And there is a reason for that. I have been suffering with severe intellectual malaise around this years version of the Local SEO Ranking Factors report. As I was confessing to some colleagues at #TechSEOBoost, I’m honestly just bored with them. Large scale data analysis was something that was super interesting to me when I started out doing this project, and still is a core part of our business, but this particular project no longer excites me.
Live feed of me in Dewey, AZ writing about ranking factors
IKR? Is my head far enough up my own ass?
Tough question, random internet person, but I’d like to think not. The reason this is boring to me is that honestly, at a high level like this, nothing is really changing. Let me say that again for the people in the back:
Then ‘what’ of how Google ranks things isn’t changing
The main thing that is changing is the how. Things like new methods to measure and understand relevance and prominence, but the major what for those things is still primarily done via text and links. And honestly, I don’t think that is likely to change in the future, but regardless we will still keep looking at the data.
So What’s Next?
First off all, like I…