We are all aware of the importance of developing a solid content strategy and the exponential growth that this can deliver when you get it right. But there are also a whole host of misconceptions in the content marketing world.
You have probably been given advice at some point in the past that says that the longer a piece of content is, the better it will perform. Or that every piece of content on your site should be at least 2,000 words.
And the reality is that these aren’t true, and they are also not untrue — if that makes sense?
Both short-form and long-form content have their place in a successful content marketing strategy, and both can be very powerful tools in your marketing toolbox.
You just need to choose the right form of content in the right context.
There is no generic answer to the question of, “how long should a blog post be?”; neither should you be setting minimum word counts as a blanket rule across every piece that you produce.
You need to learn how to choose the right type of content to serve a specific purpose, and in this guide, we are going to explain what you need to know. Specifically, we will cover:
Short-Form vs. Long-Form Content
To help you determine your content length, you first need to know a clear definition of what constitutes short-form content and what is considered as long-form.