What SEO will look like in 2021? Will Covid continue to change things? How will Google change the game? How much will we need to adjust our search marketing activities?
These questions and more were answered by some of the brightest minds in the industry. We were joined by some of the best experts in Australia on our webinar who drilled into the burning questions.
01:45 Guests’ Top-Level SEO Predictions 2021
11:43 Covid Disruptions, Passage Indexing, and Increased Use of NLP
14:15 Personalized SERPs, More SERP Features, Queryless Search
18:41 Will Voice Search Strategies Become More Prominent?
21:15 The Continued Rise of Shopify
25:02 WIll It Be Harder to Track User Behavior?
26:24 Link Acquisition Increasing in Difficulty
31:36 Best Approach to Link Building in 2021: Content Assets?
35:31 A Different Link Building Perspective: Build Links to Money Pages
44:37 Importance of Testing in SEO
45:45 Ranking Tips for B2B Keywords
50:15 Writing Content with a Localized Slant
56:40 What is Server-Side Rendering?
58:14 Big Takeaway SEO Recommendations for 2021
Transcript → https://www.semrush.com/webinars/seo-predictions-for-2021/
Related webinars → https://www.youtube.com/playlist?list=PL6ilq_Pc9RZitydR2TOxEPYqYGHaf3bie
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/target-audience/