See Ya(hoo) Later! How BrightLocal Is Streamlining Reports and Focusing on What Matters

Since Day One, BrightLocal has featured all the major players in its powerful local search reporting systems, but in just over three weeks we’ll be saying goodbye to a search engine whose importance in recent years has depleted to the point of insignificance.

That’s right, on March 1st we’ll be saying “toodle-oo” to Yahoo.

At present, search rankings for both Yahoo and Yahoo Local are featured in our Local Search Rank Checker and Local Search Audit reports, but from March 1st, 2020, these reports will only return results from the search engines that our customers tell us really matter to them: Google, Google Maps, Google Mobile, Bing, and Bing Local.

Why are we removing Yahoo from reports?

There are a few reasons:

Much faster reporting times for all customers

While we’re proud of the speed of our ad hoc and scheduled ranking and audit reports, there’s always more that can be done to improve it, and kicking Yahoo to the kerb is going to make a huge difference.

Naturally, there’s a speed benefit to reporting one less search engine, but because reporting Yahoo rankings is more complex and time-consuming than it is for other search engines, the overall report run time should come down significantly.

We currently lose 3-5 hours of reporting time per day just to the process of getting rankings from Yahoo, and this saved time will help speed up report runs across our entire customer base, massively reducing the time from click to data and…

Read More…