You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again.
This is something Kelsey Rostad, Marketing Manager at the design and marketing studio Banan, knew would be important for her client, Love Child Organics. Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own.
Love Child Organics is a personal favorite client of mine. I love them so much because they’re super wholesome. Their brand is just so well developed … it’s a lot of fun to do their marketing.
So when Kelsey found out Love Child Organics was interested in selling some of their baby food products online, she knew what they had to do: start building a stronger email marketing list.
Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, baby!) You can watch the video below to hear from Kelsey herself about how they did it, or keep reading to get the full scoop.
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