Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error:
“Either ‘offers’, ‘review’ or ‘aggregateRating’ should be specified.” There’s a very easy solution for this if you run WooCommerce and Yoast SEO: our WooCommerce SEO add-on.
The “Either ‘offers’, ‘review’ or ‘aggregateRating’ should be specified” error in Google Search Console
“Either ‘offers’, ‘review’ or ‘aggregateRating’ should be specified” happens for a lot of online stores. It means that Google misses several properties in your product schema implementation. By not offering these, your product listings will not reach their full potential in search. This way, Google has a hard time tying all the product-specific properties together to paint a full picture of your product. In some cases, though, they manage, but why let them figure it out? Fixing this becomes imperative if you want a better chance of standing out.