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Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this article, we’ll briefly go over some of the different rich results and what they mean for SEO.

Update: Since the 11.0 release, Yoast SEO builds a full structured data graph for every post or page on your site! A graph is a complete piece of structured data with well-defined connections to all the different parts. Search engines now not only know what all the parts mean but also how they fit together. Want to know what it does for your website? Read all about Yoast SEO 11.0!

What are rich results?

Rich results are a special brand of search results — made to stand out and help users achieve their tasks or get their answer more quickly. These results range from recipe carousels to complete interfaces from things as jobs and flights. Search engines are expanding the number of subjects that trigger a rich result. Getting featured in a rich results is rewarding since it is located in the…

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