We analyzed 65,388 Google Lens search results to better understand how visual search works.
Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including:
- Alt text
- Domain Authority
- URLs
- Title tags
- Responsive design
And in this post I’m going to share what we discovered.
A Summary of Our Most Interesting Findings is As Follows:
1. 32.5% of all Google Lens results have a “matching” keyword in the page’s title tag. Therefore, keyword-optimized title tags may help a page rank in Google Lens.
2. A high proportion of Google Lens results are pulled from images high up on a page. In fact, approximately 1/3rd of all Google Lens image results appear in the top 25% of a web page.
3. 11.4% of all Google Lens result images contain alt text terms that match the keyword someone just searched for.
4. Authoritative pages and websites appear to have a ranking advantage in Google Lens. Google Lens results have an average Moz Page Authority of 35.2 and a Domain Authority of 64.4.
5. Google Lens may confer a ranking advantage to sites that work well on mobile devices. 90.6% of all Google Lens results come from mobile-friendly websites.
6. Google Lens results come from relatively slow-loading pages. In fact, the average First Contentful Paint load time for a Google Lens result is 3,186ms.
7. Pinterest and Amazon are the two top-performing websites…
