Those just setting out on their citation-building journeys would be forgiven for thinking that once you’ve paid for a citation, that listing is yours to do with as you wish.
Unfortunately, with business listing management services that rely on API partnerships like Yext and Moz Local, purchasing a listing is not just a one-off transaction.
Putting your money in the hands of most citation-building services simply means you’re a tenant. And as is the case with a tenancy agreement, if you stop paying your rent, you’ll be evicted.
But what does that mean in terms of citations?
When you stop paying your fee to Yext or the like, your citation will be depleted (according to a study by the Local Marketing Institute, only 5% of business’s listings that had canceled their Yext subscription remained fully intact) — something that comes as a nasty surprise to many of those new to the citations game.
With BrightLocal, we’re determined to give back control. Building citations with our team means you own your listings, rather than rent them.
Read on to learn how you can claim back control of your business’s fate!
The two types of citation submissions
Firstly, it’s important to understand the difference between the two main types of citation submissions: direct-to-site and API (or automated)…