The year is still new and running an SME in 2020 isn’t getting any easier. While there’s so much that founders, CEOs, and fellow C-suite need to juggle and struggle with, SEO is yet another running goal added to this list. We caught up with Chris Rodgers, Founder and CEO of Colorado SEO Pros to talk about the conundrum of SEO and SMEs, challenges, trends, user behavior, voice search, and lots more – a chat you can not afford to miss.
SEW: 2020 will see or shall we say, “hear” 50% of search queries in “voice” – How should small and local businesses – make themselves more visible on Google?
Chris Rodgers: Voice search is dramatically changing the way people search for information but not necessarily the information they are seeking. A few years back Google introduced the concept of micro-moments. Google defines a micro-moment as “an intent-rich moment when a person turns to a device to act on a need – to know, go, do, or buy”. These needs have not changed, but what we are seeing is that instead of typing search queries into a device, people are increasingly speaking more conversational queries via voice search… and it’s growing very rapidly.