Have you taken the time to prioritize your inbound marketing strategies for 2019 yet? As marketers ourselves, we know it can be overwhelming due to the sheer number of tactics you can use.
To help make it less overwhelming, we’ve narrowed it down to seven strategies that we think will bring the most value to your inbound marketing this year. Continue reading to see our suggestions.
Search engine optimization (SEO) refers to the process of optimizing your website’s content and structure to receive organic or “free” placements on search engine results. Without strong SEO, your potential customers cannot find your business.
So, what elements of SEO should you incorporate into your strategy? For 2019, voice search, internal links, and link building should be high on your list.
Internal links are links placed throughout your website’s content that send your visitors to another page of your site. They connect your content and give Google a sense of your website’s structure. Adding internal links helps Google understand the relevance of your pages, the value of certain pages, and the relationship between your webpages. To rank higher, hyperlink your keyword phrases within your content. Moz.com has several free tools to help you with your internal linking strategy.
After creating your internal link strategy, focus on link building. Link building involves getting other websites to link back to your website or blog. Backlinks help drive…