Clubhouse popular kids’ hangout or a true asset for brands’ community building

30-second summary:

  • Find out how Clubhouse differentiates itself within the sea of social media apps
  • Clubhouse has turned its voice-only design from a potential constraint into its key strength
  • Users are able to multi-task while staying on the platform as background chatter (like in a coffee shop!)
  • Because the app is so new and fresh it took some time, but many brands are now using Clubhouse
  • Wherever there are influencers, advertisers aren’t far behind
  • Just this week Clubhouse announced a new monetization feature, Clubhouse Payments, as “the first of many features that allow creators to get paid directly on Clubhouse”
  • Now might be a good time to consider building an online community to add value and deepen the connection with your audience, here’s how

Clubhouse is the latest entrant into the ring of popular social media apps. The pandemic fast-tracked broader usage and many A-list celebrities have adopted the platform pivoting it into a more mainstream space and conversation. Clubhouse is an audio-only network that has become a disruptor to more mainstream social media channels and has provided a breath of fresh air and a much-needed distraction for those of us suffering from video and zoom fatigue.

It’s a welcome change for many of us as the app is built on a voice-led, live, concept and hosts conversations around very impromptu and diverse topics. The topics vary and the app…

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