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The Better Way to Reach Audiences & Customers

The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you? For instance, when I log onto Mailchimp, my dashboard says, "Welcome back, Kayla" -- this is...
Matt Southern

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue

YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected.The upcoming changes will address concerns raised by the US Federal Trade Commission...

Why You Need Pre-Cart Landing Pages for Ecommerce (with Examples)

Here are a couple of interesting—terrifying?—statistics for ecommerce marketers:The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook isn’t any better, with a 0.09% CTR...
Top five SEO tools to generate more leads in 2020

Top five SEO tools to generate more leads in 2020

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword...
NEW FEATURE: Never Miss a Single Customer Review with Review Inbox

NEW FEATURE: Never Miss a Single Customer Review with Review Inbox

Today, we’re proud to announce a major update to Reputation Manager with the release of...
Back to basics: Understanding your paid search metrics

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real...

search term observed with 1 impression and no click : PPC

It's not uncommon for something to have 1 impression and 0 clicks.Unless you're referring specifically to the fact that it's a search term and they typically only show you data for...
Upward-pointing arrow formed of people.

5 Smart B2C Marketing Tactics To Boost Your B2B Brand

B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing,...
The Practical Guide to Finding Anyone's Email Address

The Practical Guide to Finding Anyone’s Email Address

In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a...