Google Audience-Based Campaign Restructure | PPC Hero

Google Ads keyword-based campaign structure is one of, if not, the most important aspects of driving paid performance in digital marketing at the highest levels of intent. With bad structure keywords...
30 Lessons After 30 Million SEO Visitors

30 Lessons After 30 Million SEO Visitors

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. Technically it’s more, but who’s counting. What’s funny, though, is I barely look at my...
yes or no cat

Bing Can Answer Yes Or No Questions & Expands Intelligent Answers

Bing can now answer some yes or no questions - which is incredibly cool. Bing announced that it deployed large neural network models that allows it...

How to Build Empathy Into Your Landing Pages During COVID-19

The spread of COVID-19 has changed the daily lives and habits of millions of people worldwide, and businesses across most industries are scrambling to adapt. Brick and mortar retailers, restaurants, and hotels—just...
Do local businesses report spam?

[POLL] Why Aren’t More Local SEOs Investing in Spam Removal?

Fighting Google My Business spam is one of the most effective ways to climb rankings...
Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we...
Break Down Your Writing Process Into Steps

How to Scale Content Creation [New Step-By-Step Guide]

In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped...
Zoho Inventory

Best Inventory Management Software of 2020

A good inventory management software lets you track what you have—while avoiding issues like overstocking that can lose revenue.It also means that the days of spreadsheets or pencil and paper are...

Recently had to do this for a client so we thought we’d share how...

Interesting read, thanks for sharing! Do you have more insight on how this impacts smart shopping performance? And do you see any weird fluctuation in spend when using pause/resume scheduling? I’m...
Chipotle brand takeovers tiktok advertising

7 Ways to Use TikTok Advertising to Promote Your Business

One of the hottest apps on the planet, TikTok, flipped the way we think about social media.With an audience of over 800 million active users, TikTok appeals to the roots of...