ROI of improving online reviews

How Rating Stars can Boost Your Conversions

A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according to...

What Are Your Favorite PPC Bookmarks?

  For PPC pros, especially those without a huge support team, there are many aspects of our job that we do on our own. Fortunately, there are so many tools and resources...
5 Ways to Advertise Your CBD Brand Online

5 Ways to Advertise Your CBD Brand Online

The North American cannabis industry is expected to reach $16 billion by the end of 2019. CBD is one of the most profitable product categories in the industry and is...
Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

Have Your Agency’s Clients Considered a Local Product Kiosk? Google Has.

File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around...

5 Killer Thank You Pages For Post-Conversion

  If you’re like me, you say “please” and “thank you” automatically. You’ve been saying these magic words since you were a kid. Because you were strongly motivated. Forget your manners, and you’d...
Google Testing Image Carousel In Local Pack

Google Testing Image Carousel In Local Pack

Google is testing showing images in the local pack that you can scroll through. It is an image carousel in the local pack itself. Here are screen shots from Valentin Pletzer that...

Digital Marketing Tips – How to get the most of a limited budget

  To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of...
A Guide to Big Data and Privacy - How to Ensure You Are Protected

A Guide to Big Data and Privacy

It’s often said that if you’ve done nothing wrong, you have nothing to fear. And it would be comforting if that was true, but in a world dominated by Big Data,...
The Best Ways To Find An Email Address

How To Find Almost Any Email Address

Email marketing is important. Whether you're trying to contact someone for an affiliate or partnership, or just looking to build your email list and strengthen your leads, getting those email addresses...
How Google's Bert Update Will Affect Content Marketing

Will Google’s Bert Update Will Affect Content Marketing?

Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well,...