30-second summary:
- Send emails manually to be able to build longer-lasting relationships with your recipients
- Set up your email signature to make your emails look professional
- Track email opens to be able to tell which emails were never seen
- Create an effective follow-up strategy (which includes Twitter)
- Organize your email campaigns using labels
Email fatigue is real: People get weary of opening yet another email pitch, especially people like bloggers and journalists who are bombarded by emails on a daily hourly basis.
Editors are skeptical of people looking for links, popular bloggers have more offers than they can handle and influencers are too busy to give your email a chance.
Fortunately, there are a few little email tricks you can use to help make things easier and help you get more responses.
Don’t email from an outreach tool
I know the overall industry’s standard is to always use some kind of email outreach platform in order to be able to send hundreds of emails a day. Most outreach managers will tell you that you cannot have a successful email outreach campaign without streamlining it with tools (and they actually told me that).
When I am not a professional outreach manager, and when you do outreach for clients, that’s likely true. But when you reach out to people on behalf of your own business or about your own…
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