Social media moves dizzyingly fast, but some fundamental concepts stay the same—like the importance of organic engagement and connecting with your audience.  In this article, I’ve rounded up 10 ideas to boost organic engagement, with examples from brands that are successfully adding followers and building communities online. That way, you can use these tips to start improving your own engagement right away.

Here are 10 hacks for improving your social media engagement in 2020:

  1. Private Facebook groups
  2. Games and giveaways
  3. Video challenges
  4. Gif conversations on Twitter
  5. User-generated content
  6. Virtual events
  7. Collaborations and takeovers
  8. Augmented reality lenses
  9. Mixed media
  10. More in-app actions

But first, let’s make sure we’re clear on why organic engagement is an important metric.

Why organic engagement matters on social media

From time to time, someone will announce that organic social media is over. It’s all about the ads. And it is certainly true that the accuracy of targeted ads on social networks like Facebook, Instagram, and TikTok has increased.

 But at the same time, ad costs are rising, and, especially right now, more people are relying on digital media to stay in touch with friends and make meaningful connections.

TikTok tops this most downloaded apps graphic

TikTok was downloaded 87 million times just last month.

All of which means that genuine, organic engagement still matters. In fact, it matters more than ever. If you want your brand to succeed on social media,…

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