What does the word “work” mean to you?
A dictionary would tell you that work is, “activity involving mental or physical effort done in order to achieve a purpose or result,” or maybe, “a task or tasks to be undertaken; something a person or thing has to do.”
But how do we know which tasks to tackle first? Or what specifically needs to happen in order to achieve our purpose?
That’s where project management comes in.
And for B2B marketing agencies or teams, there are a lot of nuances when it comes to project management. Launching several campaigns at once. Racing to meet tight deadlines. Ensuring important milestones are met and in the right order. These are not your typical projects. And the typical approach to project management just won’t cut it.
What are our secrets to project management for B2B marketers? I share our top project management tips that boost marketing productivity with you below.
Tip #1: Adopt Big-Picture Thinking
Project management can either be granular or broad. Small picture, or big picture.
With a granular approach, you’re at the front lines of work on a daily basis. You’re communicating with the team several times a day to ensure due dates are being met, roadblocks are cleared, and information is shared. However, this approach eats up a lot of time. Especially when you’re juggling several projects at once — a common occurrence for B2B marketing teams.
Looking at the big picture is a much more efficient approach. Instead of…