Voice search is rapidly becoming more popular, with the use of virtual assistants like Siri, Alexa, and Google Assistant on the rise.

aklionka/Shutterstock

As a result, it’s important for businesses to optimize their pay-per-click (PPC) campaigns for voice search.

There will surely be more people using the voice search feature in 2023, and that’s why we have created this post. In this blog post, we’ll go over the steps you can take to ensure that your PPC campaigns are optimized for voice search and reach the right audience.

1.   Identify the keywords and phrases used in voice searches

Voice searches tend to be longer and more conversational than typed searches. To identify the keywords and phrases used in voice searches, you can use tools like Google’s Keyword Planner or Answer the Public. You can also look at your own website’s search logs to see what phrases people are using to find your site.

2.   Use long-tail keywords in your ad campaigns

Long-tail keywords are longer, more specific phrases that are less competitive and more targeted. They are more likely to be used in voice searches, as people tend to speak in full sentences rather than just a few keywords. By using long-tail keywords in your ad campaigns, you can increase the chances that your ads will be shown for voice searches.

3.   Optimize your ad copy for voice search

In addition to using long-tail keywords in your ad copy, there are a few other ways you can optimize your ads for voice…