OneSearch, Verizon Media’s new search engine, sounds awfully familiar

Verizon Media has launched OneSearch, which appears to be a direct DuckDuckGo competitor, capitalizing on heightened awareness around privacy and tracking issues. The new search engine will serve results powered by Bing and run contextual ads rather than behaviorally targeted ads that rely on cookies.

Microsoft and Verizon Media. OneSearch’s organic search results are provided by Microsoft’s Bing search engine and its contextual ads will be served by Microsoft Advertising (formerly Bing Ads) under the Verizon Media and Microsoft Advertising partnership. However, at the time of publishing, ads do not appear to be showing on search results pages.

Privacy features. OneSearch does not employ cookies to track online behavior for targeting or retargeting users with ads.

The search engine encrypts search terms entered by the user and builds the search URL using those encrypted search terms. The encryption key expires after one hour, which may stop third parties from accessing search history via browser history after the one-hour period.

“Advanced Privacy Mode,” which is enabled by default, must be turned on to encrypt search terms and expire search history links.

Trending Now. When a user clicks on the search box, a list of “Trending Now” searches appears (before the user begins inputting their search terms).

“Trending Now uses search logs to determine if there are entities (people, places or things) for which searches have…

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