Email Still Top B2B Channel, Study Finds 12/18/2019

Research shows that most consumers are influenced by email design when making their buying decisions. Design resource BestDesigns.co has some ideas on who is doing it well.

Argue if you
will. But here are the winners when it comes to email design, as opposed to copywriting, according to this study.

Promo email campaign

  1. Apple AirPod Pro
  2. Great
    Jones’ Salt & Pepper 
  3. Frame.io

Upselling campaign

  1. Dollar Shave Club 
  2. WeTransfer
  3. Grammarly

Cart abandonment

  1. BluDot
  2. Moschino
  3. ASICS

Product Update

  1. BluDot’s Stack’em Up 
  2. Bose
  3. Dosh

Newsletter campaigns

  1. Great Western Railway 
  2. Suitcase
  3. Litmus

Here is an even more contentious global listing
— of the top email marketing companies (according to Best Design). The list is surely incomplete, and Email Marketing Daily does vouch for these findings:

  1. Agencia
    INNN — Expertise: Content marketing & copywriting, inbound marketing, digital marketing.
  2. Brand You Development & Coaching Limited — Digital marketing, branding, creative
    services.
  3. Brenton Way — Content Marketing & copywriting, inbound marketing, digital marketing.
  4. EASTWEST Public Relations Pte Ltd. — Integrated marketing, content
    marketing & copywriting, graphic & print design.
  5. Empower Marketing Ltd — Content marketing & copywriting, graphic & print design, digital marketing.
  6. JRB Team
    — Email & marketing automation, inbound Marketing, digital marketing.
  7. Margaux Agency — margauxagency.comExpertise: Email & Marketing Automation, Content Marketing
    & Copywriting, Graphic & Print Design and…

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