Google’s John Mueller says the launch of the Page Experience update creates opportunities for SEOs to start side hustles, provided they level up their skills accordingly.

In a response to an SEO on Reddit, Mueller states: “now’s the perfect time to level up and get paid well for it.”

Mueller is referring to advancing one’s skillset to meet the demand for SEO talent that will be created by the Page Experience update.

Site owners everywhere will soon find themselves needing to optimize their website to meet Core Web Vitals thresholds, in addition to other factors that go into Google’s evaluation of a good page experience.

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Those with the technical expertise to help site owners deliver an optimal page experience are well positioned to reap the rewards.

Here’s more context around Mueller’s statement.

Opportunities For A Page Experience Side Hustle

In a thread on Reddit about yesterday’s announcement regarding the Page Experience update, a user commented saying putting in the effort to meet all the required factors is worth it:

“I started optimizing our company’s WordPress website in August last year and we saw a nice increase in organic traffic the very next month (we’d had a downtrend for the previous 6 months).

However, the most dramatic increase happened this year – we’ve doubled the monthly organic sessions from January to March, thanks in large part to speed optimizations: for example, a 5 years old article rose in…

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