Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage.
Read on to find out what we know so far, who the update will affect, and what the new SERP display means for local SEOs and businesses.
What we know so far
On February 21, 2020, a new SERP — now being referred to as the “find results carousel” — was spotted across Europe.
SERP results for “Dentists in Brighton”.
In what could be considered a new “position zero” for local businesses fortunate enough to be featured in the directories linked to, branded directory buttons are now showing above Maps and local pack results.
We know that the update has definitely rolled out across the UK, Belgium, Greece, France, and Spain, but it’s most likely visible across all countries in Europe by now.
@rustybrick do you know anything about this “find results on” field? It shows results from directory sites. First seen today for Belgium and Greece. Some SEOs from Spain & France say this is available for some months now. Do you think it can be related to the EU antitrust fine? pic.twitter.com/Zk1jwAbahC
— Michalis Logothetis (@Michalis_log) February 21, 2020
The new directories in local carousel is thought to have been…