The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Link building isn’t always easy, but if you want to rank with SEO, links are often the cost of admission.
While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can’t guarantee a #1 spot at the top of Google, previous research has shown that it’s nearly impossible to rank without any links at all.
For many, link building also presents a challenge. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results.
It doesn’t have to be that way.
Good link building actually helps everyone involved: the content owner, the linker, the audience, and search engines alike. Google evaluates links in so many ways, you could say its search engine couldn’t exist without them. Good link building also encourages the creation of useful content and good marketing practices. When done right, link building can also be a joy (and profitable!).
1. Updating an instant classic
Moz first published the Beginner’s Guide to Link Building in 2014. Back then, the SEO world was still adjusting to the fallout of Google’s Penguin Algorithm, which punished sites engaging in manipulative link building practices. The SEO world was looking to…